Custom totes are an amazing item to have as part of your merch offering. Learn how to design one with Sandra.
Today is all about totes. As a small or big business; as a grassroots or super established artist; custom totes are an amazing item to have as part of your merch offering. They are an effortless promotional tool. If designed right, they speak louder than words. And they stay with your customers or community for the long haul. Because people carry your brand with them wherever they go. On this note, your brand identity should definitely be reflected in a beautifully designed and executed product.
Luckily, we collaborated with Sandra to teach us all about her process. So be sure to watch every second of this tutorial to understand how a freelance designer & illustrator creates their own merch.
Sandra is a freelance multi-media artist based in Zurich, Switzerland.
She’s a master of minimal design and creates flat illustrations around the themes of womanhood, nature, and the occult. She’s pretty much a resident on our channels where she took us on a journey through designing her entire merch collection, from stickers to a custom bandana. Sandra is also a muralist, a creative director, and a beer connoisseur.